I started Man Alive because I hate productivity gurus and fabricated internet bros telling us about a life they never lived.

This isn't a productivity hack blog.
This isn't alpha-bro nonsense.
No one screaming about “grindset.”

This is a newsletter for men with a fire in their chest.

Here, we train the body, temper the mind, and build a life that can take a punch.

We talk:

• Old school ruggedness and refined taste
• Broken noses and sharpened knives
• Fire-cooked meals and old-school cocktails
• The kind of gear that lasts longer than most relationships
• Lessons from dive bars, war rooms, fight gyms, and quiet walks in the woods

In a world where coding is replacing carpentry, virtual landscapes threaten our sense of adventure, and artificial intelligence influences our decision-making, it’s important to adapt the enduring virtues of masculinity to suit a changing world.

I make many decisions based on what feels good right now, not just on how it will affect our dopamine levels in three days, and that’s OK too.

We're a community of real, living men, not prefab social media hucksters and grifters.

This is for men who believe life should leave scars — and stories worth telling.
Because wisdom without wounds is borrowed.