I started Man Alive because I hate productivity gurus and fabricated internet bros telling us about a life they never lived.

I don’t like productivity hack blogs.
Alpha-bro nonsense is usually being screamed loudest by the least alpha dudes around.
Stop screaming about “grindset.”

For guys with a fire in their chest.

Train the body, temper the mind, build a life that can take a punch.

We talk:

• Old school ruggedness and refined taste
• Broken noses and sharpened knives
• Fire-cooked meals and old-school cocktails
• The kind of gear that lasts longer than most relationships
• Lessons from dive bars, war rooms, fight gyms, and quiet walks in the woods

In a world where coding is replacing carpentry, virtual landscapes threaten our sense of adventure, and artificial intelligence influences our decision-making, it’s important to adapt the enduring virtues of man to suit a changing world.

We're a community of real, living men, not prefab social media hucksters and grifters.

This is for men who believe life should leave scars — and stories worth telling.

Because wisdom without wounds is borrowed.